I'm happy to announce I was awarded at the Finnish Start Me up business idea competition with a social media award for my 'Fashion Netflix' pitch, an idea for an alternative way of consuming fashion not based on ownership. This more sustainable economic model would reduce the amount of textile waste created. You can read more about the idea in my previous post 'Unlimited Fashion For a Monthly Subscription'.
I was awarded last Friday the 13th of May 2016 at the Start Me up award ceremony in Joensuu, Finland by the Joensuu Science Park.
You can watch a video of the ceremony below. To answer the most common first questions: I am 158cm tall x)
I'm sorry Timo, I didn't see the mike!
Here's a link to a local news article of the event.
To those who aren't perfectly fluent in Finnish here's a quick translation of the article:
Crista, 27, Presented a Thousand Euro Idea: What if We Would Not Own Our Clothes
Bright people where awarded at the North Karelia Champer of Commerce Start of The Summer event on Friday. Crista Repo received a thousan euro social media award from the Science Park. The competition is described as the business ideas the beauty queen competition on Face Book.
Repo talked about a 'more sustainable way of consuming fashion' in her competition video.
- I myself am also guilty of buying new clothes and wearing them only a few times. This creates a great amount of textile waste which is a significant environmental issue.
Repo conducted research on economic- and business models and watched documentaries. What if we wouldn't buy our clothes?
- Clothing would be offered as a service. The consumer would rent clothes and return them when they are no longer wanted or needed. The service would take care of the pick up and cleaning.
Repo introduces and idea for a 'clothing library' that customer could use for a solid monthly payment. She says the service would be very useful especially when travelling. You wouldn't have to carry luggage to the travel destination, clothes could be borrowed from the local hub.
Repo has been living in London for the past 5 years. She is planning to start a company in Finland as well.
Let's be friends! Connect with me on Instagram @crista_repo :)