Behind The Scenes Of A Fashion Film Shoot For PAUSE - Guest Post By Fashion Assistant Evelyn
Evelyn's writes her own blog MissGoodLiving
‘Are you really really from the endz?’ Well if you are, you’d know that the Southbank area is the ideal location for an uber urban fashion film. It is always buzzing with creative energy and possesses perfectly grey contemporary architecture.
[Pause]: Just need to take a moment to describe my current vibe as I write this particular post; it’s so funny that I’m actually laughing at myself. The moodboard for the shoot is ‘Urban’ and truthfully you don’t get more urban then south London. As a ‘Saff Landoner’ myself and an old skool raver I decided to listen to a particular #throwback Garage tune – ‘Are You Really From Da Endz’, quite apt for the fashion scene if you get my gist. After this track, thanks to YouTube some youngin’ called Crazy T started playing and all of the sudden I found myself skanking, no longer typing, just dancing ...wait...wait...let me just search for Wiley, oohhh soon come...[dance break].
That was good. Music is still playing but back to the write up in standard English. Here is the background information, I was contacted by Crista to be fashion assistant on set of a SS16 Urban fashion film she was commissioned to do for PAUSE, a digital men’s fashion magazine.
Crista Repo - Creative Director & Stylist
Collaborations are always interesting, especially if it’s the first commission together. I say that to let you know that I’d never met Crista, until the day of the shoot, so I didn’t really know what to expect. Although everything she did before the day gave me the impression that she was much older, she was so organised, humble and polite with her DMs and PMs (go figure; aka text messages depending on the online social platform). When I met her I was surprised to see this petite, almost porcelain like smooth faced ‘chick’ with platinum blonde hair, which she half covered in a black hoody. She was every bit the trendy fashion director. Her first call, was to Starbucks for a coffee.
Simone Pellegrini and Andrea Barone - Camera and Videographers
As the saying goes, ‘two heads are better than one’, this Italiano duo were brilliant. Coincidently they too were dressed like they were about to hang out in an estate in Brixton. One with a hoody, the other a beanie and both with that rough but edgy beard look (hashtag beardgang). Dressed the part and given free creative range by Crista these two completely immersed themselves in the shoot. Where ever we went they were finding inspiration, angles and ‘dirty’ places that visually echoed the urban concept of the shoot and stylist’s selection of clothes.
Donna Harris - Hair and Make- Up artist
Front end of the camera is always fabulous, but behind the scene is a whole other image. Poor Donna, like a true professional despite losing her voice; not due to partying hard the night before (yes, I asked her) but rather as a result of a bad cold, she came to make the model look flawless. Being the first person I met when I arrived at our original location in Embankment, I was able to break the ice by bombarding her with endless questions as you do; How long have you been a HMUA? What editorials have you done? What shows have you done? Whose face have you done? I see why our model appreciated not only her artistic skills but also her warm friendly persona, she pleasantly and patiently entertained my inquisition.
Petrice Jones - Model
‘Tell JK I’m still rolling’...Had no clue what this tall, Chris Brown lookalike model was rapping about, until I heard the song by Tinnie Tempah in the nail shop a couple of days after filming. The Wilhelmina International model (bet your mind went to Ugly Betty) was as charismatic as he’s name, arriving on location full of energy and cheeky charm. From the first look till the very last outfit and final take, Petrice remained a humorous dancing machine. Despite the typical cold, wet weather, combined with a nose bleed, he followed every creative direction given and more. He completed the filming and posed for shots without any diva-like demands, he did however, request some kind of odd veggie sandwich at the beginning of the shoot though, but that was about it. By the way he is starring in an independent film called, ‘London Town’ which is being premiered at the LA Film Festival this June. How cool is that?
As mentioned, it was decided that the best location for filming would be the South Bank Centre and it’s surrounding venues. The filming itself involved a lot of styling, unpacking and repacking, walking, sitting and waiting. Whilst the weather was wet, cold and grey, the typical English spring weather. We also had frequent moments where we brainstormed ideas regarding editorial visuals, angles, movement, speed, and what look went with what location.
However, what made the experience blog worthy was the team. Although it was our first time working together, we had a good rapport, an important element in any group project. There was plenty of laughter, jokes and a little bit of child’s play. One example was the singing lift in the Southbank centre, every time it descended out came an angelic chorus of ‘Aaaaaaaaa’ from nowhere. We found it so childishly amusing that we kept taking the lift up and down just to laugh and imitate the sound.
Once the editing is complete and the finished feature is approved, I’ll be sure to upload it for your enjoyment or you can visit PAUSE online; pausemag.co.uk. In the meantime, here are more pictures from the day.
BRANDS used in this shoot:
Neil Barret, Helmut Lang, Kenzo, Y-3, Maharishi, Etudes, Adyn, Rochambeau, Aplha Industries