FASHION EDITORIAL BEHIND THE SCENES
I have been talking a lot about the importance of companies (fashion brands, creatives etc.) presence online in this digital era and I have finally decided to take action towards practising what I preach! I have been talking about starting a blog for a good couple of years now but I've always blamed my busy schedule for postponing it. But you know what they say 'nobody is too busy, it's just a matter of priorities' and I have upgraded blogging on my priority list!
I think I need to admit to being a bit of a (massive) perfectionist and one of my bad habits is that I tend to polish things for too long until they are 'perfect'. I can easily hammer through projects where I know what I'm doing e.g. fashion shoots, but when it's something new a.k.a blogging I want to study and know EVERYTHING about it before doing it. I've actually got quite a lot of photos that we've shot during the past two years for the blog but because it took me so long to get this platform set up, they are now too outdated to post. A good lesson for myself haha!
I will actually do a post a bit later about how perfectionism can be harmful in life and how I've learned to manage it because I'm pretty sure I'm not the only one having issues with it. The good news is that I'm a lot more chilled now! Two years ago I was at a seminar for entrepreneurs in London, which really opened my eyes. The message was summarised in this quote.
YOU DO NOT LEARN ANYTHING BY DOING EVERYTHING RIGHT
I asked people what they would like to see in my blog and the response was behind the scenes material. Because videos are now so powerful in digital media I decided to start recording behind the scenes material from shoots and industry events.
Here's my first Behind The Scenes post from an editorial I creative directed and styled for Pause. I'm still learning a lot about blogging and vlogging but I think the best way to learn is by doing.
At first, I though I would get a filmmaker to do the behind the scenes video but then I thought it might disturb the creative work. My second idea was to do it with Snapchat where each of the team members (me, photographer, MUAH and model) takes snaps of their preparations, shoot day and possible after work in this editorial so the viewers can see how the shoot was made from the perspective of each different role. I don't think non industry people realise how much time and work it actually takes from everybody before, during and after the shoot when they only see the final images.
I think this was quite cool idea (if I do say so myself!) and it's hard to . I as quite an active snapchatter (totally addicted), just assumed that everyone was equally active (addicted), which was a miss assumption from myself. Not everyone is as familiar or active on snapchat (which is the fastest growing social network) and it's hard to snap when you are working. Especially when you are shooting in as studio, where the time is limited. It was hindering the teams work and the focus needed to remain in the editorial. Luckily, Donna our lovely MUAH was free to snap every now and then. Thank you Donna!
Another thing I learned was that I should have started snapping in landscape for it to be viewed easily on a computer. I realised this during the shooting but what would have been worse than a vertical video is a video where the direction changes mid way. We don't want to crack anyones necks when viewing this x ) So here you go! It's not perfect but it's done! We have already shot new behind the scenes with a proper camera in landscape. Good things take time :)
It was the AW16 press days just before the shoot and my schedule was really tight anyway so I didn't have as much time as I would had liked to to put together the creative team and cast the model for this shoot. However I couldn't be happier with everyone in this story, no matter how much time I would've had. We managed to bring together such an amazing and talented group of people!
Shaun James Cox
It was such a pleasure working with Shaun. His photos are just incredible and we were immediately on the same page with photos for the story. Such a great person and photographer! I wish I was more verbally skilled to describe him but I'll let his pictures speak for themselves. He's has one of the most inspirational Instagram feeds! More info and photos on his website http://www.shaunjamescox.com/
Petriiiiice haha. Where do I even start! He's the life of the party always joking and dancing. I promise you won't have a boring shoot if he's around! Petrice is a good friend of mine and I've know him for almost since I moved to London.
He's mainly an actor (you might have spotted him on Holby City) but I recommended that he should het into modelling as well. He's got such an amazing look and I said to him modelling and acting would work quite well hand in hand. I remember when he first approached a few agencies and they didn't take him in because they 'already have one black guy'. What frustrates me the most is that this happens quite a lot in the industry. Don't get me wrong there are a lot of good and diverse agencies in London but it just tells how close minded a lot of the agencies are. If an agency wants to tailor clients targeting an international market they should have multicultural representation. I'm not saying more black people I'm saying more all kinds of people! Black, Asian, Latin, Yellow, Purple ... Sorry for the rant I just can't stand narrow-minded people.
Petrice then eventually got singed to IMG and now he's with Wilhelmina. I feel very tempted to say something clever but... I'll just leave it there :)
We were also going to be shooting a video editorial almost as a sequel for the still story so I wanted to book Petrice as I knew he could move well on film and he's also an amazing dancer! Here's a link to his website:
You would probably think that finding a MUAH for guys is easy because they don't need much makeup but you wouldn't imagine how hard it actually is to find a professional who doesn't over do it! The challenging part is to have just enough make-up to cover any blemishes but not too much. I remember cases where the model was covered in a super thick layer of foundation from the head to the whole neck and upper part of the chest. And so much eye makeup (yes we put that on guys too when needed) that they look me when I was 15 year old x ) Oh god.. It's a nightmare for a stylist trying to protect the clothes. The way Donna did the makeup was just perfect! She's a also such a lovely person. Vegan knows a vegan! Here's a link to her website.
My assistant for the day unfortunately got sick just a day before the shoot and I couldn't find a replacement in time but luckily Donna was so kind enough to help around when needed.
The retoucher for editing the photos is still unconfirmed but I'll upload them into the post with the final pictures.
Thank you again for everyone! It was a great day and I can't wait to see the end result!
The brands that I pulled for this shoot:
All brands available from Harvey Nichols
Best, Crista x